Monday, 4 April 2011

Information design Itap 2


Information design

Information design is the detailed planning of specific information that is to be provided to a particular audience to meet specific objectives. The information designer may or may not have available (or may create) an information architecture that defines the overall pattern or structure that is imposed on the information design and an information plan that defines information units and how they are to be completed. The output of an information design is sometimes expressed in written instructions, plans, sketches, drawings, or formal specifications. However, on very small projects, information design is likely to be much less formal.
Through this lecture I have been able to identify that the key principles of information design includes the following:

Visual hierarchy - focusing on the type, colour, lines and space used

Grouping information – focusing on the lines, space and type used

Consistency – focusing on consistent language and layout used

Typeography – focusing on the method in which you communicate your message to the audience and its legibility

Grid structure - focusing on the clarity, consistency and its navigability

Graphic elements – focusing on the bullet points, icons, lines and rules used
Attention to details – focusing on the spacing between letters, lines alignment and consistency

During the lecture there were many designs that caught my attention, one of which was the work of Neville Brody. Brody is an internationally renowned Art Director and Designer, he became an icon in the graphics world through his innovative and creative design ideas in magazines. Brody combined typefaces in to his design work and even created is own typefaces. The images below are a few examples of Brody’s designs from fashion magazine Homme. Brody uses typefaces in a visual exciting manor by changing the sizes of the letter and numbers and using one colour such as red alongside black. Brody also tends to highlight the first word or letter of a sentence in his magazine columns to visually engage the viewer’s attention. These images have inspired me to incorporate Brody’s design methods within my own design and composition brief which also requires research in to magazines and their layouts.


Another design that caught my attention was that of David Carson and his use of information Typography. Carson was recently named one of the top five most influential designers by Graphic Design USA magazine.  Carson became well known in the 90’s for his brilliant work which was mostly focused on photography and typography of a grungy and expressive style which was published in skate board and surfing magazine. Carson then went on to be art director of Ray Gun Magazine, a lifestyle and music magazine, and went on to start his own design firm, David Carson Design. Carson’s clients include Quiksilver, Suicide Girls, Samsung, Adidas, Nine Inch Nails, Pepsi, and Toyota. Carson and his work have been featured in over 180 magazine and newspaper articles around the world.

An example of Carson’s typography designs can be seen in the image below. David Carson designed the January 2011 cover of "little white lies" magazine “the black swan issue” with Natialie Portman as the face of the cover. This particular image caught my attention due to the striking black and white image and the bold typography which almost looks as though it could resemble an old type writer font, it is clearly defined and very well structured as Carson pays particular attention to spacing between the letters and line alignment while still managing to produce a connection between some of the letters.


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