Friday, 29 October 2010

itap commentary 2

What makes visual communication Legible?
In order to communicate effectively with the audience, legibility of pieces of visual communication must be ensured and easy to read rather than illegible. This is through Layout, Composition, Typeface, Typography, size of Typography, Colour schemes etc. In reference to colour it has been noted yellow on white will never be legible therefore it is highly avoided whereas yellow on black for instance, works successfully. Looking at the example below  “a wedding invitation” offers a mixture of illegible qualities with the colour of the typography blending in to the background, the typography layout appears more like a advert for a club event rather than a sophisticated elegant image. The size of the typography is more likely to be seen rather than the small print therefore in this case the size of the names of the couple works successfully, although the font needs to be changed to a darker colour with a more subtle outline with the aid of italics in order to draw the audience in by emphasizing elegance and grace and in turn communicate the purpose of this piece more effectively. the composition of the piece reflects a informal approach to the invitation therefore a structure needs to be followed with sentences one after an other portraying a more formal inviting piece.

Tone of voice
Tone of voice looks at how we present our Typography, how the word matches with the style chosen, Colour and image. For example the wordShout  symbolizes a calm and tranquil tone whereas written in dramatic font such as SHOUT  Offers a louder harsher outcome. This is also the case in posters for example a typical Christmas poster will have the colour red and green presenting a traditional Christmas, weather it be in the typography or the image itself these colours are immediately evident and  associated  with the festive times.

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