Friday, 29 October 2010

itap commentary 3


Research can be defined as an in depth investigation in to a subject in order to broaden our knowledge, create and discover new ideas thus helping with an individuals work. There are two types of research primary, which is the collection of new information such as photos to use as a source of research and secondary this is when research involves collecting information that has already been collected by previous researchers.

 From an illustrators perspective this is by drawing, collecting, reading, surrounding themselves with objects, artists and anything around them that offers inspiration. Paul Davis is an excellent example to discuss the way he uses visual research he does this through constant sketch book work, photographs multiple drawings in order not to forget his ideas, scanned images and Photoshop.

Below are a few examples of his work, Davis tends to use a lot primary research by conducting multiple observational drawings combined with humorous annotations which is his way of visually communicating and grasping his audience attention. Pic 1 visually portrays a person extremely distressed, however without the annotation the audience could be fooled by the meaning as perhaps it could have meant the person has a splitting headache. Davis’s clever use of visual presentation helps the viewer understand exactly what he has drawn. Pic 2 is a representation of what Americans think of the British this visual communication is a success due to the visual signs and messages that explain the purpose of his drawings which helps us get an insight of his personality and thinking process through his visual research.

pic1  pic2



"The notion of ‘inspiration’ derives from constant inquiry, based on research, observation, recording and experimentation."
A practitioner is constantly inspired through frequent enquires of their surroundings, objects, quotes from other practitioners and other forms. This can consist of research this is continuous development within your mind. Collecting information and observations are another way of inspiration this could be through images or sketches that will aid in their own work now and for future reference. Collection helps to stimulate the mind for freshness and assists in the progression of work to become original with hints of other practitioners methods this could be done subconsciously and consciously.

itap commentary 2

What makes visual communication Legible?
In order to communicate effectively with the audience, legibility of pieces of visual communication must be ensured and easy to read rather than illegible. This is through Layout, Composition, Typeface, Typography, size of Typography, Colour schemes etc. In reference to colour it has been noted yellow on white will never be legible therefore it is highly avoided whereas yellow on black for instance, works successfully. Looking at the example below  “a wedding invitation” offers a mixture of illegible qualities with the colour of the typography blending in to the background, the typography layout appears more like a advert for a club event rather than a sophisticated elegant image. The size of the typography is more likely to be seen rather than the small print therefore in this case the size of the names of the couple works successfully, although the font needs to be changed to a darker colour with a more subtle outline with the aid of italics in order to draw the audience in by emphasizing elegance and grace and in turn communicate the purpose of this piece more effectively. the composition of the piece reflects a informal approach to the invitation therefore a structure needs to be followed with sentences one after an other portraying a more formal inviting piece.

Tone of voice
Tone of voice looks at how we present our Typography, how the word matches with the style chosen, Colour and image. For example the wordShout  symbolizes a calm and tranquil tone whereas written in dramatic font such as SHOUT  Offers a louder harsher outcome. This is also the case in posters for example a typical Christmas poster will have the colour red and green presenting a traditional Christmas, weather it be in the typography or the image itself these colours are immediately evident and  associated  with the festive times.

itap commentary 1

Can reconceptualised ideas be contemporary?

Reconceptualised ideas are those previously created by someone else and over time have been modified in to something different, however keeping the same initial meaning behind the image/ idea. However it could be deemed as something negative but I believe it is through inspiration and influences where reconceptualisation stems from. An example such a piece is from the work of renowned pop artist Andy Warhol, he produced the original image of one of the most famous icons Marilyn Monroe. He cleverly used just her face to engage the audience’s interest as even with the disappearance of her body she is still a recognisable figure. Warhol used illuminating and vibrant colours and a bazzar technique to create a powerful statement of the icon and his personality.

Andy warhol


James Gill

An example of a reconceptualised version was recreated by James Gill, an acclaimed pop artist who tends to focus his attention portraying iconic figures such as Marilyn Monroe. Although Gill applies a more advance method by using the latest technology to develop his image, it is evident the similarity between Warhol and Gill’s work as both the images have been tightly cropped so the audience focuses directly on Marilyn's magnetic gaze. The compositions contain majority of the same colours, person and pop art style but represented in different ways as the composition in Gills work is heavily cropped and the paint strokes are more expressive to dramatise Manroe’s face although portraying to the audience the same meaning to the image.

Notion of Originality
Originality looks at new creations, invented work and innovative ideas, it is frequently associated in the art world with original art pieces a lot of artists are inspired by these thus producing there own replicas using similar methods in order to achieve the same meaning and effect as the original. Originality and research in art pieces play a big part in guiding us through our own representations of artists work, it also betters our understanding in how the art world works and expects from us and how we develop ideas and learn skills in producing images that attract the audiences attention, for example Gabrielle d'Estrées painting.

                                                          Gabrielle d'EstrĂ©es


This original painting represents the birth of her first child with her sister pinching her nipple symbolizing the mother’s milk, her forthcoming marriage represented by the ring and her love for her husband is reflected through the painting above the fire place.
Over a significant period of time this image has been recontextualised in a perfume ad campaign produced by Mario Sorrenti for Yves Saint Laurent, which uses the same composition however differs in having the opposite sex. Laurent choose this ad to be photographed in this way in order to represent one of his favorite paintings. However in this case the meaning of the original painting has been altered entirely which in turn makes this photograph more challenging for the audience to understand unless they are familiar with the original piece.

                                                        Mario Sorrenti, YSL ad Campaign